Up a Level:

• Networking Conference Calls - Spring/Summer 2008

Conference Calls:

• State and Federal Legislative Update
• Electronics Recycling Standards
• Pharmaceuticals 
• Global Warming and Product Stewardship
• Manufacturer Role in Product Stewardship
• Spreading the Word on Product Stewardship

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Product Stewardship Institute, Inc.
137 Newbury Street
7th Floor
Boston, MA 02116

PSI Networking Call Series: March - June 2008 Spreading the Word on Product Stewardship

Date: Monday, June 30 2008
Time: 2:00 - 3:30 PM EDT

Overview: Outreach and education are essential tools for successfully implementing product stewardship initiatives. Spreading the word about product stewardship increases awareness and promotes action among consumers, producers, policy-makers, and government agencies. This call will discuss why we should be concerned and what we can do. We’ll talk about how to educate consumers, retailers, manufacturers, and others about efforts underway and opportunities currently available. Representatives from the Product Stewardship Institute, Earth911, the Product Policy Institute, and the Northwest Product Stewardship Council will discuss current promotional efforts and initiatives to bring others on board the product stewardship movement.

Presenters:

Erin Linsky (Product Stewardship Institute)

Erin is the Associate for Development and Communications at the Product Stewardship Institute. She has promoted national publicity and marketing efforts and has maintained PSI communications for the past two years.  Erin has worked as a campaigner for the Australian Wilderness Society; with the Cape Cod Commission helping towns comply with EPA’s stormwater regulations; with AmeriCorps on various environmental education initiatives; and with the Massachusetts Energy Consumers Alliance. Erin has conducted extensive research comparing the structures, political goals, and effectiveness of environmental organizations in the United States with those in Australia regarding the preservation of old growth forests. Erin graduated from the College of the Holy Cross in Worcester, Massachusetts, where she studied Political Science and Environmental Studies.

Heidi Sanborn (Product Policy Institute)
Ms. Sanborn is an independent consultant in Sacramento California and currently works for the Product Policy Institute as Outreach Director to "spread the word" about Product Stewardship and how to start a Product Stewardship Council.  She is also the Executive Director of the California Product Stewardship Council and previously worked for the Product Stewardship Institute to assist in the facilitation of the Paint Product Stewardship Initiative.  In the fall of 2006, while working for R3 Consulting Group, Ms. Sanborn was the primary author of two documents:  the Sonoma EPR Implementation Plan (2/07) and the Contractor’s report to the CIWMB titled “Framework for Evaluating End-of-Life Product Management Systems in California” (7/07). Ms. Sanborn is a graduate of the University of California at Davis (B.A. in Political Science – Public Service) and a Master’s of Public Administration from the University of Southern California. 

Lisa Sepanski (King County, WA Department of Natural Resources)
Lisa has been working on electronics and product stewardship issues since 1996.  She started the Take it Back Network in King County Washington which helps private sector businesses and non-profit organizations to collect used electronics from the public for a fee.  She was the project manger for the product stewardship pilot projects with Good Guys Electronics Stores and the Office Depot Electronics Take Back pilot project.  Before her employment with the King County Solid Waste Division, Lisa worked for the City of Seattle helping to establish their Local Hazardous Waste Management Program.  Lisa has a Bachelor of Science in Environmental Health and a Masters in Public Administration. 

Jonathan Smith (Earth911.com)
Jonathan is the President of Earth911.com.  He is a nationally recognized expert on message management, cause marketing and grassroots activism. As a political consultant, Jonathan has crafted message and media for more than 50 campaigns. An innovator in new media strategies for powerful grassroots and cause marketing, his clients have included utilities, trade associations and medical foundations. Jonathan has earned numerous awards including being named 2002 “Communicator of the Year” by Oklahoma Living. His work has been listed on America’s Entrepreneur 500 and featured in the Oklahoma Journal Record, Entrepreneur Magazine, and the Wall Street Journal.