EPR is a policy tool that boosts efficiency, drives packaging innovation, and protects consumers from cost increases. Multiple independent studies and real-world data confirm:
-
No systemic cost increase.
-
No significant burden on retailers or manufacturers.
-
No erosion of consumer purchasing power.
Myth: EPR will increase consumer prices.
Reality: Competitive retail markets absorb costs; multiple studies show negligible impact.
Myth: Smaller producers will be disproportionately burdened.
Reality: Smaller producers often use shared suppliers.
Myth: EPR adds costs to the system.
Reality: EPR redistributes existing costs from taxpayers to producers.
Myth: Packaging changes will compromise quality.
Reality: Perishable packaging innovation is gradual and maintains safety standards; design changes are incentivized.
CONSUMER PRICE IMPACTS
- Minimal to none: A 2022 Columbia University study comparing Canadian provinces with and without packaging EPR found no measurable difference in consumer prices.
- Retail competition absorbs costs: Retailers maintain stable shelf prices to stay competitive, often absorbing EPR-related costs.
- Global precedent: 35+ years of packaging EPR in Europe show no direct link between EPR fees and retail price increases.
MANUFACTURER IMPACTS
- Innovation incentives: Eco-modulation rewards recyclable, efficient packaging designs with lower fees.
- Shared innovation benefits: Smaller producers benefit from R&D investments made by large brands and shared suppliers.
RETAILER DYNAMICS
- Supply chain stability: EPR supports post-consumer resin (PCR) markets, reducing volatility in recycled-content packaging supply and cost.
-
Operational benefits: EPR improves recycling infrastructure, reduces supply chain risk, and enhances brand sustainability.
Join us: We’re here to support your EPR journey. Email Darla Arians, Director of Policy & Programs, at info@productstewardship.us.