by Rachel Lincoln Sarnoff, Marketing and Communications Director
PSI CEO and Founder Scott Cassel recently joined two expert panelists for a webinar discussion of EPR that was hosted by the U.S. Environmental Protection Agency’s Trash Free Waters program.
PSI and US EPA have a long history. Beginning in 2003, we worked together to facilitate a multi-stakeholder dialogue — which included industry, government, and recycled paint manufacturers — and to develop a legislative model for paint EPR.
The mission of the Trash Free Waters program is to protect human health, aquatic ecosystems, and the economy by partnering on collaborative solutions to reduce the volume of trash — especially plastic materials — polluting our rivers, lakes, estuaries, and oceans. Because of this, the focus of the discussion was packaging EPR. Scott was joined by Kelly McBee, Circular Economy Senior Coordinator at As You Sow, and Maine State Senator Nicole Grohoski, in a discussion moderated by Kathleen Brady, Vice President of ERG.
Romell Nandi, an Environmental Protection Specialist at US EPA, introduced the discussion of EPR, which was positioned in the webinar description as a powerful tool to realize the mission of Trash Free Waters: “Positively changing consumer behavior, expanding recycling infrastructure, installing trash capture devices in waterways or as part of stormwater conveyance systems and more constitute parts of the solution space – but in and of themselves, these solutions may not be adequate to keep waterways clean. A potentially impactful step that is now being considered and increasingly implemented throughout the United States is Extended Producer Responsibility (EPR).”
The power of packaging EPR was echoed by all three speakers including McBee, who recommended pursuit of a national packaging EPR system — a call to action that Cassel has proposed to US EPA, most recently at a 2022 stakeholder consultation meeting organized by the Organization for Economic Cooperation and Development (OECD).
Panelists were also in agreement on the need for eco-modulated fees to level the playing field. “Those that choose to use better products are ahead of the game,” Cassel said. “Those they are dragging are going to find themselves at a disadvantage.” And Cassel and Grohoski warned that the cost increase argument is a red herring — there is no evidence from Europe or Canada that consumer prices go up under packaging EPR.
Similarly, the three panelists all cited the need for agreed-upon term definitions, which are currently fragmented both within the U.S. and globally: “Definitions will be crucial,” McBee said, ” as companies set goals and achieve them.” This is an area where the agency may be able to help: As Cassel shared at the OECD meeting, US EPA can provide guidance and technical support on issues such as packaging labeling; a standard definition of recycling; and goals for source reduction, reuse, recycling, and post-consumer recycled content.
The webinar will be archived in the Trash Free Waters Webinar Library.